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CSR Chronicles: your community
 
 
Nick Ball offers some advice on how your business can provide help and assistance to groups in your local community…

If your CSR policy is starting to lose a bit of momentum, why not freshen up your CSR activity by implementing a plan to support your community?

In the current economic climate, increasing numbers of deserving community groups are losing much needed backing from the government, which means that there are more people in need of help in some shape or form, now more than ever.

There are so many ways your business can get involved with your local community. But before you dive in, ensure that your employees are involved as much as possible, early on in the planning stages.
 
Employees are the main contributors to supporting communities and an engaged team of advocates from a variety of departments within your organisation is essential for maintaining support.
 
As a key to continuous promotion of the cause internally, why not try keeping an updated visual display showing the achievements so far in order to maintain a stable pace throughout the year.

The obvious benefit for your local community is the employment opportunities that you offer.

Why not also provide assistance to community initiatives – it doesn’t always have to be direct financial support.

It could be that you are able to help in other ways such as offering experience, such as college careers advice or contributing specific skills e.g. write a business plan for a local group.

Or perhaps you could promote volunteering and engagement within the community by supporting individual employees to pursue activities through providing time or money - sponsoring a sports team for example.
 
Your company’s influence can help build safer communities by engaging with communities and especially young people.  
 
 
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